What Is i360 Loyalty Software For Loyalty Programmes Management?

i360 Loyalty Software for the management of B2C loyalty programmes and B2B incentive programmes is the most state-of-the-art software available on the market that allows the user to individually initiate and implement programmes targeted to end customers and commercial agents.

i360 Loyalty Software fully automates the management of loyalty and incentive programmes and enables the programme’s operation without involving external entities (agencies) or, when such entities are involved, facilitates the exchange of information between the programme organiser and the supporting entity.

i360 Loyalty Software was designed on the basis of experience gained as a result of running tens of loyalty and incentive programmes in many market categories on the Polish market and the markets of Central and Eastern Europe.

i360 Loyalty Software enables: independent definition of programme rules, entering participants' data into the databases and defining the point values and types of awards (both cash and non-cash); it supports communication with participants via electronic media (e-mail, social media, Web, SMS, MMS, other); it enables the implementation of special campaigns (competitions, lotteries, bonus sales), the creation of rules of gaming competitions, conducting e-learning activities or integration with external e-learning platforms; enables real-time data reporting through a unique reporting panel (the dashboard).

Although i360 Loyalty Software Although i360 Loyalty Software enables the self-management of a programme targeted to end customers or commercial agents you can get support from the i360 team of experienced consultants at any time in terms of legal and tax issues, purchasing, storage and shipping of awards, analysis of competitors' actions, preparation of a strategy to run the programme, ATL/BTL communication or simply the handling of your loyalty or incentive programme.


What loyalty programme management functions does the i360 Loyalty Software offer?

i360 Loyalty Software enables:

  1. Management of the participant database
  2. Unrestricted definition of the programme operation principles
  3. Definition of point values
  4. Multi-source data supply
  5. Determining the types of awards and assigning values ​​to them
  6. Full communication management including a professional CRM panel
  7. Implementation, operation, and settlement of special campaigns and gamifications
  8. Multi-channel communication with participants
  9. Comprehensive administration of the programme using a professional programme service module
  10. Multi-dimensional reporting and analysis of the programme's progression


How to input data into i360 Loyalty Software?

i360 Loyalty Software enables the calculation of points through the following data sources:

  1. Data sent automatically as a result of integration with cash and sales register systems
  2. Alphanumeric codes or QR codes
  3. Sales reports in any electronic format
  4. Scanned invoices sent by post, e-mail or uploaded through the programme's website
  5. Fragments of packaging or barcodes sent by post
  6. Text messages sent via SMS
  7. Forms on the programme website or mobile applications
  8. Data generated by the participants, e.g. Web activity


What distinguishes i360 Loyalty Software from other commercially available softwares?

i360 Loyalty Software was created on the basis of our team's 7 years of experience in running loyalty and incentive programmes. This means that prior to being introduced to the market it underwent extensive testing which was conducted every day for more than 80 months. As a result:

  1. It ensures information security in compliance with ISO/IEC 27001
  2. It responds to the real needs that are associated with running a loyalty programme (rather than those perceived by the developers)
  3. It is completely ready for use (the programme can be activated even within 1 day)
  4. It allows the user to fully personalise the appearance of both the frontend and the backend
  5. It allows the user to adjust to the specific needs of the customers in terms of existing or new functions
  6. It can be integrated with any web site or mobile application already owned by the customer or built for the programme by the i360 team
  7. It can be operated independently by the customer or by our experienced in the implementation of loyalty programmes i360 team
  8. It is available in Polish and English and can be translated into any other language
  9. It meets the criteria for the protection of personal data effective in the European Union as well as in Russia, Ukraine and Belarus
  10. It is integrated with the SMS and MMS delivery systems in Poland and other European countries


Is it safe to use i360 Loyalty Software?

We are the only company within the industry that has been certified by TÜV RHEINLAND for compliance with the International Standard for Information Security Management System: "ISO/IEC 27001:2013 Information technology – Security techniques – Information security management systems – Requirements" At the same time, the information system on which i360 Loyalty Software is based is subject to regular audits conducted by international teams of experts representing customers currently using the i360 Loyalty Software

In order to ensure maximum safety and convenience we offer our customers system and database hosting on our servers situated in professional hosting centres in Poland or in any country in the world.


Why should you use the i360 Loyalty Software to run your programme?

i360 understands the needs of customers and creates tailor-made solutions to fully deliver those needs. i360, as the creator of i360 Loyalty Software, has been a five-time leader in the integrated marketing agency ranking in the: "It has the ability to organise effective loyalty programmes" Category. Source: A study conducted by Millward Brown SMG/KRC, published in the Special Report of the Integrated Marketing Agencies (Media&Marketing Polska, 2011, 2012, 2013, 2015, 2016 - in a study published in 2015 i360 took first place along with two other entities).


Who has already used i360 Loyalty Software?

i360 Loyalty Software has been successfully used for years by:

  1. Alcon
  2. Bakoma
  3. Henkel
  4. Dow Agro
  5. Ferrero Polska Commercial
  6. nkt Cables
  7. Philip Lighting
  8. Philip Morris
  9. Schneider Electric
  10. Velvet Care
  11. Zielona Budka

and many other Polish and international companies.


How can I learn about i360 Loyalty Software?

You can order a presentation of the capabilities of the i360 Loyalty Software and we will deliver it at any time at a direct meeting or via a videoconference in English or Polish. Just contact us in one of the ways specified in the contact section.

What loyalty programme management functions does the i360 Loyalty Software offer??


Tomasz Makaruk



i360 promise

Complex management and organisation of loyalty and incentive programmes with full accountability for every aspect of the service process See more

Why should you trust us?

97% of our customers are happy with their cooperation with i360 See more

i360 guarantee

The sole industry provider in Poland with world information security standard compliance - ISO 27001 See more